Alex Cooper
Editor & Lead Reviewer
Alex has spent over a decade testing software and writing about technology. After years of frustration with misleading 'free tool' lists, Alex co-founded Totally Free Tools to build a directory people can actually trust. Alex personally reviews every tool before it goes live.
Articles by Alex Cooper
The Best Free AI Tools in 2025, Ranked by What You Can Actually Do
Every AI tool claims to be free, but free tiers vary wildly. We tested the most popular ones and ranked them by what you can actually accomplish without paying.
Free vs Freemium: What the Pricing Page Won't Tell You
Not all 'free' plans are created equal. Some are genuinely useful, others are glorified demos. Here's how to tell the difference before you waste time signing up.
7 Free Developer Tools Senior Engineers Swear By
After years of trying every tool out there, most senior devs settle on a core set of free tools. Here are the seven that come up again and again.
Free Alternatives to Adobe Creative Suite That Actually Work
Adobe's $60/month price tag is hard to justify when free tools can handle 90% of what most people need. Here are the best free replacements for Photoshop, Illustrator, Premiere, and more.
How to Run a Small Business With $0 in Software Costs
You don't need expensive subscriptions to look professional. Here's a complete free tech stack for invoicing, project management, communication, and more.