Matomo
Full-featured open-source web analytics platform with complete data ownership
AnalyticsFree
About Matomo
Matomo (formerly Piwik) is the leading open-source web analytics platform, used by over 1 million websites including governments and enterprises. Self-hosted Matomo is completely free with no data limits, offering features that rival Google Analytics: heatmaps, session recordings, funnels, A/B testing, and ecommerce tracking. Unlike Google Analytics, you own 100% of your data and can configure Matomo to be fully GDPR-compliant without consent screens. The cloud-hosted version starts at a paid tier, but self-hosting is free forever.
Key Features
- ✓Complete Google Analytics feature parity when self-hosted
- ✓Heatmaps, session recordings, and A/B testing
- ✓Ecommerce tracking and conversion funnels
- ✓100% data ownership — no data sent to third parties
- ✓GDPR-compliant with cookie-less tracking option
- ✓Import existing Google Analytics data
Use Cases
- •Enterprise-grade analytics with full data ownership
- •GDPR-compliant analytics for European organizations
- •Replacing Google Analytics without losing features
- •Government and healthcare analytics with data residency requirements